Fruit are readily available in many parts of the world. They are sold in local food markets, fruit vendors, among others. Its a huge industry and a disciplined entrepreneur can build a profitable business by growing and distributing fresh fruits. In addition to this, an entrepreneur can also get creative and explore several benefits by “adding-value” to the fruit locally. With almost any fruit, such as pineapples, mangoes, bananas or limes, and using simple procedures – you can turn them into processed juices and jams. With the necessary permits, adequate packaging and marketing you can access your local market and a multi-billion dollar global industry.

Juice, Jam, and Jelly

A wide range of drinks can be made using extracted fruit juice or fruit pulp. You can process them into to 1) either pure fruit juice or diluted with some water that cannot be stored or 2) natural fruit concentrates which can be used little by little from a bottle, diluted by adding water and can be stored between use.

Fruit jam is thicker in nature as it is prepared after boiling fruit pulps with sugar and preservatives. Whereas Jelly is a clear and transparent recipe that is prepared from sugar, fruit juice, and at times pectin also. They are widely used as a spread for bread, filling substitute in cakes or cookies, and also in cafes and bakeries. Almost all fruits can be made into Juices, Jams and Jellies (see also Chutneys) – some favorites include orange, mango, guava, apple, mixed fruit, etc.


Getting Started

Some key things to sort out while deciding whether or not processing of fruit is for you are:
  • Your local demand and access to the market.
  • The quality of the raw material you have available to you.
  • Regular supplies of the raw material at little cost (you can consider your own farming system here).

Do your research: The first important step is to study the market in which you are going to launch your products. You have to check how new business entrants are welcome in this field. Conduct a test among the people you wish to sell, for which type of tastes they prefer. It helps you in making your products better and different from others and you also come to know about that which segment of the people you should target. Ask questions about regulations in your target market, company registration details, licenses required, and all other business administrative details. All this will help you determine at what level of investment you will want to commence.

Equip yourself & Get started: If you intend to start your production on a small scale, you may need to have the following machinery:

  1. Pulper
  2. Juice Extractor
  3. Mixer/Grinder & Slicer
  4. Cap Sealing Machine
  5. Carton Sealing Machine

You will require several other resources like cutters, graters, stainless steel utensils, hand-gloves, weighing machine, storage racks, working tables etc. For a much bigger production, you can find lots of resources online from credible equipment vendors.

Keep an eye on adequate marketing and distribution: Develop a good marketing plan for your business. Advertise your products so that people can become aware of it. In time, you can take advantage e-commerce – using platforms popular and accessible in your area or for export purposes. Do adequate distribution of your juices, jams, and jellies to the local supermarkets, restaurants, bakeries, eating joints, etc.

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