Let’s take a brief look at some advantages and disadvantages of blogging

People blog for many different reasons – as a professional occupation, to generate extra leads for business, compliment a marketing strategy, for improved SEO, etc. The blogging scene is a very dynamic environment that has developed rapidly over the last decade, however, some basic characteristics hold steady.

If you’re looking to start a blog for your business, or get more investment for the one you’ve already started, here are some advantages and disadvantages of blogging that could great place to start arguing your case:

Disadvantages of Blogging

  • Time Consuming: Time is a limited resource and is especially scarce for small business owners. You can easily find yourself falling for one of the huge disadvantages of blogging if time management is not properly planned into the scheme of things. Blogging is time-consuming. As a blogger, you do get quicker at blogging the more you do it but that doesn’t necessarily help if you don’t have the time in the first place. For established business, the buy-in of management will be key so this may not be an issue as personnel can be trained and allocated to this assignment.
  • Techie stuff: When starting out, a lot of businesses and individuals struggle with so many technical details. Including which content management platform to run, hosting service plans, web development designs, and the ongoing technical competence to manage contingencies. To start blogging on your own site, you can use platforms that allow blogging e.g. WordPress. but if your site doesn’t currently support blogging don’t put it off. There are plenty of places that you can blog offsite. There are so many free blogging sites available now, you can use WordPress.com, Blogger, Medium, Tumblr, Square Space. You can even blog using LinkedIn posts or Facebook notes.
  • The danger of inconsistency: A dead blog or a poorly managed blog is worse than no blog at all. If you are going to blog on your own site or even one of the free blogging platforms it is important you maintain decent blogging practices – purposeful content and a regular posting schedule. At the very minimum, you should be blogging once a month and preferably more frequently than that. If you don’t think you’ll be able to keep to a consistent schedule use LinkedIn posts or Facebook notes instead of your own site. It’s less noticeable when you are infrequent on those platforms.

Advantages of Blogging

  • A Controlled platform to Express Yourself: The landscape has changed, but there are still countless blogs that serve as a platform for people to voice their ideas, thoughts, and feelings. This is a key advantage of blogging. Whether your passion is business, personal finance, cooking, politics, photography, or marketing, blogging gives you the opportunity to connect and network with like-minded individuals who share the same passions. This likewise applies to business, their business blogs provide a platform for them to communicate the brand values and interests to a broad audience. A blog is a great way to build awareness and garner support.
  • Refine Your Communication Skills: Communications skills are greatly enhanced while blogging – the more you write, the better you become at it. For highly engaged business, it puts you on a learning curve that improves your corporate communications. Most professional bloggers write on a regular basis and therefore analyze and proofread their writing constantly. Keeping in touch with a broad range of trends, topic areas, and industry news. Feedback from your audience also helps improve your communication as you build well-balanced views on your topics of interest.
  • Build Your Professional Network: One of the immediate advantages of blogging is that business and individuals involved in blogging can reap maximum advantages from building a useful professional community around it. Whether you are a solopreneur or blogging to market your business, building relationships with subscribers, contributors, and partner media properties will facilitate your blog’s growth. As you expand your online presence, connect with potential customers, promote their brand in a positive conversation, and even generate online revenue. Meanwhile, growing your online network has its own side benefits, such as gaining access to valuable software and tools, seminars, workshops, product unveiling, and other events.
  • Become an Authority in Your Industry: A good, well written and thought out blog, full of useful posts and information is a great brand asset. A poorly written blog, rushed together, with low-quality posts full of typos and spelling errors could be doing more harm than good. A blog is an opportunity to showcase your knowledge and expertise. Publishing blog posts that are accurate, timely, relevant, and informative will eventually get the attention of industry insiders and earn you recognition as an authoritative source and thought-leader. Beyond the immediate results, businesses use content marketing to rank their posts in search engines, thereby generating residual leads and revenue.
  • Build an Online Portfolio: For companies and entrepreneurs, gaining online visibility is one of the best ways to grow subscribers, leads and ultimately revenue. This can’t be achieved with a static corporate website. Creating blog content that is valuable, helpful, and/or entertaining is an effective way to grow your website’s authority, online rankings, and traffic. Blogging is also a great way for aspiring authors and freelance writers to build up an online portfolio. By showcasing their writing skills on large platforms with expansive reach, freelancers can grow their exposure and sign new clients.

Blogging is more about building a strong and loyal community around your business. Your customers will get to know and trust you through your content. Understanding the advantages an disadvantages of blogging means you engage them a whole lot more.

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