Asia is the home of aquaculture, according to the Food and Agriculture Organization, more than 90 percent of fish farming activities worldwide are concentrated in Asia. In Indonesia alone, the overall market size for commercial aquaculture is more than USD5.4 billion.

Fish feeding typically accounts for upwards of 60% of a fish farm’s overhead costs. More often than not, this feeding is a manual task and is handled quite inefficiently with one of two outcomes – overfeeding: meaning much of the feed goes to waste, hurting the bottom line of the business, the environment and the health of the fish. On the other hand, you get – underfeeding: leading to the lower yield and the die-off of fish. There is also the risk of stolen feed. In practice, it is not easy determining how much food fish, shrimp, etc need on a going basis.

eFishery, a company based in Indonesia is alleviating these waste problems that result from both over and underfeeding of fish with their proprietary smart feeding device. In a whole different category of Fishtech, it is the internet of things for fish farming. It can feed the fish automatically, dispensing feed based on fish behavior while providing an internet-based tech for monitoring and controlling the processes.

Technology Highlights

  • The eFishery hardware is able to detect the level of satiety in fishes, based on their behavior and the ripples they cause. When sensors detect certain motions, the feeders can determine that fish are agitated/hungry, this triggers the release of food.
  • The internet enabled system can be controlled directly from a smartphone or laptop, anytime and anywhere. The software, further lets the farmers see when this is happening in real-time on their phone so they can control the system if need be.

    Gibran Chuzaefah Amsi El Farizy, eFishery’s co-founder, and CEO
  • The business looks forward to introducing the use of big data in the fishery sector, with the aim of pushing for a more transparent pricing regime. It has the potential to set a new standard for aquaculture and make the industry more transparent, data­-driven, and accountable.


Designed for both small-scale and large-scale fisheries, the firm makes money by selling its smart feeders to farmers and distributors. It also charges a monthly subscription fee for the mobile software used to monitor and analyze the fish feeding activities in real-­time. On average, eFishery’s smart feeding system said to reduce the amount of feed used by 21 percent. Over the past two years, eFishery has sold hundreds of units with thousands of fish and shrimp farms in its sales pipeline, which include orders from Thailand, Singapore, India, China, Brazil, and countries in Africa. They have won several awards for their work and have seized the first mover’s advantage in this category to expand rapidly abroad – building partnerships and collaborations. Other companies with noteworthy work in this space include:

Eruvaka: Cloud-based aquaculture pond management solutions: Real-time monitoring of ponds with intelligent control of aerators and feeders, reduces production costs and increases yield and make it sustainable. Significantly reduces the risk for the farmer and helps him to increase productivity.

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